It’s the 21st century and your medical practice like most of the rest of the business world has moved online. Maybe not completely, but your practice has a credible online presence including maybe even a Facebook and Twitter page.
Here are 5 social media rules for your medical practice:
Privacy - Do not conduct business with your patients on social media. It may seem simple, but we have seen it happen before.
Community – Interact with your patients, keep them up to date on the news of your medical practice.
Educate – Use social media as a way to educate your patients on the importance of your practice. Tip sheets, reminders, and explanations are helpful.
Reputation – Be careful of who you interact with in your social communities. Your reputation is first and foremost. You cannot allow a bad apple to effect the bunch.
Consistency – The more your practice is visible online the more your brand grows. As people begin to see your brand over and over, they grow to rely on its stability.
These are just a few social media rules to live by. If you follow these guidelines, you should expect to see a healthy community around your medical practice.
What ways does your medical practice engage with your patients? Does your practice have a healthcare website for your patients to find out information about you? Leave us a comment below and let us know your thoughts. As always, please feel free to share this article with friends.
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